Charity links to businessMarch 2008
Save the Children has created a managerial role to forge closer links with big business.
The director of philanthropy and partnerships post, being filled by Caroline Underwood, will focus on building relationships between the charity and the growing number of ‘hands-on philanthropists’ – individuals and businesses wishing to ‘invest’ in charitable activities but with a say in where their money goes.
Save the Children said that there was now a new breed of high-income donors who want charities to ‘be more businesslike and demonstrate tangible returns on their investment’.
Jasmine Whitbread, the charity’s chief executive, added that corporate donors also wanted more influence over the use of their money. ‘The days when we would just take the money and run are gone,’ she said. ‘Donors now want to be involved in the decisions that we make with their money.’
Underwood joins from the UK consultancy The Philanthropy Company, where she was chief executive for five years, having previously been a director at the Royal Court Theatre in London.
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