Sky supports WWF's Earth Hour, Saturday 19 March with new advert
Sky is broadcasting a new advert to reach out to its 21 million customers in the U.K. and across Europe to encourage them to take part in WWF’s ‘Earth Hour’ this Saturday, 19 March. For Earth Hour, people are being asked to switch off their lights for an hour, starting at 8:30 pm, to show support for the planet and awareness of climate change.
Sky will launch a social media campaign with #SkyandWWF and #EarthHour to urge participants to make “one small change” for the planet, and has scheduled a special Earth Hour anthology of environment-themed programmes to be broadcast this week on Sky Go, On Demand, Sky Movies, and Sky 1.
The Earth Hour initiative follows Sky Rainforest Rescue, the company’s six-year partnership with WWF, which delivered messages about the issue of deforestation and saved a billion trees in the Amazon.