Ethical Performance
inside intelligence for responsible business
accompanying image


Jumping jellyfish! TV channel pushes kids empowerment project

Nickelodeon, the TV channel behind Spongebob Squarepants and Dora the Explorer, has instigated a new social campaign to empower kids to make positive changes in the world around them.

Called Together For Good, the international-only campaign will launch on 21 July outside of the US across Nickelodeon platforms in 150 countries and territories with its inaugural campaign partner, Plan International. 

“From our research, we know it’s important to our audience to make a meaningful impact in their community and they want to support causes that are important to them,” said Mark Levine, senior vp, marketing, brand strategy, Viacom International Media Networks and head of public affairs, Nickelodeon International. “We’re certain Plan International’s passion, expertise and global presence make them a perfect partner to launch this campaign and help our audiences achieve their goals.”

At launch, children will be able to  log on to a dedicated microsite - - to read inspirational stories about children who are already making a change in their communities, provide information on how they can get involved and offer various activities and challenges to help them make an impact – big or small.

The second phase of the campaign will launch in August, inviting children aged six to 17 years old to log on to to upload photos and videos of themselves making a difference in their community.

Four finalists in each participating region outside of the US will be selected by a panel of Nickelodeon and Plan International team members. Nickelodeon viewers will then have the opportunity to vote to select one special change-maker in each region.

The campaign will culminate with one lucky finalist winning an all-expense-paid trip to the US to attend a Nickelodeon event as a VIP guest.


Global | CSR

3BL Media News
Sign up for Free e-news
Report Alerts
Job Vacancies
Events Updates
Best Practice Newsletter