Ethical Performance
inside intelligence for responsible business


Duracell powers up emergency relief aid

November 2014

Procter & Gamble’s Duracell Power Forward programme, known for donating batteries to those affected by natural disaster since 2011, is expanding its fleet and joining forces with The Weather Channel and to reach more people, more quickly during devastating storms.

With the addition of new vehicles and hubs in New Orleans, San Francisco, and St. Louis, the fleet’s goal is to reach any storm site in the continental US within 24 hours. Since 2011, the programme has been on-the-ground providing batteries, power and comfort to those in need.

The fleet has deployed to 14 disaster locations and helped more than 30,000 families.

Procter & Gamble | North America | Community Investment

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