Call for beauty industry to take greener stepsJuly 2014
The cosmetics industry needs to take greater steps if it is to become more sustainable. This was one of the key messages from Sustainable Cosmetics Summit North America, hosted in New York recently.
Over 160 senior executives convened in Manhattan over 3 days to discuss key sustainability issues. Some industry experts called for the cosmetics industry to address its environmental impact by working with nature.
In his opening keynote, Dominique Conseil, president of Aveda, said the cosmetics industry needs ‘to have a different relationship with the Earth’ if it is to face up to its harsh realities. A similar message was given by Chris Kilham, Medicine Hunter and Sustainability Ambassador of Naturex: “We are entering a new era of conscious business where traditional models no longer exist.”
Kilham proposes a ‘Business To Heart (B2H)’ approach whereby cosmetic brands appeal to people’s hearts; he encouraged brands to take a more personalised approach and consider their customers as people rather then consumers.
Lack of transparency in supply chains was cited as a major impediment to sustainable development. Ingredient traceability has become a major concern for the cosmetics industry, with some participants giving examples of palm oil and sandalwood. Aveda stated ‘managing supply chains are the 800 pound gorilla’ for the company, as it was sourcing raw materials from across the globe.
Kenneth Ross, ceo of Global ID, highlighted the rising incidents of fraud and mislabeling of cosmetic ingredients. According to Ross, the GM debate in the food industry was also having a knock-on effect on cosmetic ingredients with a growing number of brands asking for certified Non-GMO ingredients.
The summit highlighted the varying interpretations of sustainability in the cosmetics industry. Although some correlate green cosmetics and ethical sourcing with sustainability, other had differing views. Mike Martinez, CEO of Natural Plant Products, stated ‘sustainability means good agricultural practices by its farmers’.
Naturex said sustainability means using less synthetics in cosmetic formulations and thus lower environmental pollution. Another ingredient firm Kemin believed cultivation of certified sustainable crops was the way forward.
The role of metrics to reduce environmental impacts was also discussed. SGS showed how metrics can be used by cosmetic firms to reduce their packaging footprints. Croda stated it was addressing its environmental impact by using renewable energy, reducing water usage and sending less waste to landfill. It stated about a quarter of the company’s energy was now from non-fossil sources.
Kurt Nuebling, CEO of the European natural cosmetics firm Primavera, encouraged brands to consider green buildings. By using ecodesign, its manufacturing facility in southern Germany had gone beyond carbon neutral to become carbon positive. It is capturing up to five times as much carbon as it is emitting.
The 3-day summit highlighted many sustainability shortcomings in the cosmetics industry. Some of the areas warranting further attention are social impacts of cosmetic products, encouraging sustainable consumption and purchasing, managing supply chains and greater traceability of raw materials.
Such topics will be covered in upcoming editions of the Sustainable Cosmetics Summit: Latin America (10-12 September, São Paolo), Asia-Pacific (10-11 November, Hong Kong) and Europe (24-26 November, Paris).
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