Ethical Performance
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Telecoms giants collaborate to advance internet safety

June 2014

Britain’s Prime Minister, David Cameron, has lauded the new Internet portal, which was founded by BT, Sky, TalkTalk and Virgin Media and helps parents safely surf the web with their children.

Research conducted by Internet Matters revealed that 74% of parents want more information and advice about online safety. To meet this demand, has been created as a one-stop hub, directing parents to valuable help and advice from the leading experts at organisations and charities in the child internet safety field.

The idea is to equip parents with the information they need to make informed decisions.

The Prime Minister said: “The launch of Internet Matters is a significant step forward in our mission to protect our children online.
“As a father-of-three, I take this issue extremely seriously because the internet is a fantastic resource for young people – a place where they can be educated and entertained – but this virtual world can also pose a great danger to children.

“This online portal will promote family filters and improve parents’ knowledge – and encourage them to talk to their children about online safety. Britain’s four main service providers have thrown their weight and their investment behind this, so I want to thank them and congratulate them on leading such a vital initiative. There is nothing more important than the safety of our children.”

Carolyn Bunting, general manager of Internet said the incentive would benefit both parents and their children.
“The internet is an amazing tool for children of all ages and is an overwhelming force for good. Internet Matters will help parents to understand the issues children can face online whether they’re five or 15.”

UK & NI Ireland | internet safety


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