Ethical Performance
inside intelligence for responsible business


Water waste comes under control

February 2014

The California Water Foundation (CWF), East Bay Municipal Utility District (EBMUD), and WaterSmart Software have jointly published the results of an independent study that indicates providing information that helps households compare their water use to neighborhood averages can reduce residential water use by 5%. This approach is called social norms based water efficiency technology or “behavioral water efficiency.”

“Californians want to use water responsibly, and most people believe they already do. This research shows that people are motivated to conserve water when you let them know that their water use exceeds that of similar homes,” said Lester Snow, Executive Director of the CWF which helped fund EBMUD’s WaterSmart Software pilot, as well as this new, independent analysis.  

North America | Water

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