Ethical Performance
inside intelligence for responsible business
accompanying image


Colombian farmers get coffee break with SAP

German multinational corporation SAP is supplying technology and training to Colombian coffee farmers in an attempt to help them develop more sustainable business practices.

The software giant has teamed with the Colombian Coffee Growers Federation (FNC) and the Manuel Mejía Foundation, the educational offshoot of the FNC, to run the project as part of its CSR programme.

With technology continuing to be scarce among rural communities in Colombia, SAP has donated technical training to more than 500 coffee growers, teaching them how to effectively use mobile tablets and computers.

They will also learn how to use the “coffee portal,” which runs on SAP technology. Using the new coffee portal on their mobile devices or computers, farmers and their families can obtain relevant information such as coffee market news, geographical farm information, coffee purchasing conditions, incentives and support programmes.

“Like SAP, we are committed to sustainable business practices, and FNC is dedicated to supporting rural coffee communities,” said Luis Acero, chief operating officer, FNC. “Working with SAP is essential to bringing technology to rural areas of the country. Helping farmers become familiar with tools like the coffee portal and access to the portal, gives them access to important business information that helps shape their market activities.”

Picture credit: © Johanna Goodyear | Dreamstime Stock Photos

South America | Education


3BL Media News
Sign up for Free e-news
Report Alerts
Job Vacancies
Events Updates
Best Practice Newsletter