Ethical Performance
inside intelligence for responsible business
 

inbrief

inbrief

October 2013

Greener Google… Berlin-based search engine Ecosia - a search engine that donates 80% of its income to rainforest protection – has undergone a complete revamp.

The search engine now boasts a new design and logo, improved search results and faster loading times. Ecosia is also now partnering with The Nature Conservancy (TNC) to become “the search engine that plants trees”. A total of $1m is planned for donation to TNC’s ‘Plant a Billion Trees’ program and users will be able to track how many trees they have helped to plant.

“From now on, there’s no longer a reason to search with Google. Ecosia gives you equal-caliber search results - and even lets you help fight climate change at the same time,” commented Christian Kroll, Ecosia’s founder.

Ecosia is available as an app for smartphones (iPhone, Android, Windows) and tablets (iPad, Android), in addition to browser extensions for Firefox and Chrome.




Ecosia | Global | Environment

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