Starring roll...SCA-owned tissue brand, Velvet, has won two awards for its ‘Three Trees’ promise in this year’s International CSR Excellence Awards for corporate social responsibility, organised by PPP (Partners in Protecting the Planet). The Velvet programme won not only the gold award in the Sustainability category but also the overall award as the highest scoring champion of champions. Velvet is funding the planting and growing of indigenous trees in Brazil through its partnership with the ethical forestry company Amata. The trees are being planted in areas that have been deforested by practices such as cattle ranching and illegal logging, which renders the land barren.
Four million extra trees have been planted with millions more around watercourses to keep them protected forever.
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