British business failing to integrate CR strategyApril 2013
The latest results of Grayling Pulse, the quarterly global survey of in-house communications professionals, shows that almost two thirds of businesses in the UK are not integrating their CSR/sustainability strategy into their corporate communications strategy. This is despite the fact that organisations are saying that CSR and sustainability has the greatest impact on their corporate reputation. The survey also reveals that less than a quarter of organisations, 23 per cent, have a fully developed CSR / sustainability strategy with 21 per cent having little or no strategy at all.
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