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Green & Black's meets Fairtrade pledge

2011

Organic chocolate firm Green and Black’s has met its target for full Fairtrade certification across its chocolate bars and drinks range in the UK, nine months ahead of schedule.

The company, which made the pledge at the beginning of the year, will now carry the Fairtrade mark on all of its UK products 15 years after its Maya Gold chocolate bar become the country’s first ever official Fairtrade product to go on sale.

The firm is also on target to meet the commitment globally in the dozens of other countries where it operates. If it does so, it will become the largest organic and Fairtrade brand in the world, by volume. It is, however, owned by Kraft, a corporation often criticized for its irresponsibility, following the food multinational’s purchase of Cadbury’s last year.

Neil La Croix, head of sustainability at Green and Black’s, said: ‘We have always championed an ethical business approach, and will continue to do so.... the cost of trading fairly and securing supplies ethically makes good business sense, and this is a principle shared by Fairtrade with whom we have had a long standing relationship.’



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