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Coca-Cola moves to tackle Haitian poverty

2010

Coca-Cola has announced the launch of the ‘Haiti Hope Project’, a long-term multi-stakeholder partnership that will seek to raise the incomes of Haitian workers and help the country recover from the devastation caused by January’s earthquake.

A coalition of charities and other businesses will provide $7.5million over five years, and will seek to double the income of 25,000 mango farmers in the country, ‘while contributing to the long-term development and revitalization of Haiti’. Coca-Cola has invested $3.5m.

In partnership with the Haitian government, the International Development Bank and charities including the Clinton Bush Haiti Fund, which was set up after the disaster, Coca-Cola will provide funding for investment and entrepreneurship in the mango industry, and will also seek to improve the participation of women in farming.

Coca-Cola’s bottling partner in Haiti is the country’s largest private sector employer.




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