Gulf Air draws up three-pronged CSR strategyNovember 2008
Gulf Air, Bahrain’s national carrier, has announced a corporate social responsibility plan with three main themes: climate change and clean air, waste management, and community service.
The programme has been developed in consultation with the International Air Transport Association and Boeing and will involve a number of unspecified projects ‘in the coming months’.
Bahraini Sameer Al Saeed, an industrial engineer who has worked with the human resources department for several years, will lead the work. He said the plan was partly a response to demands from customers in the West ‘to operate to international values and principles’.
The government-owned carrier, which has around 30 jet aircraft, has made operational efficiency a central objective of the plan. It recently joined the Sustainable Aviation Fuel Users Group, which is working with Boeing to research renewable fuels. Gulf Air expects to put CSR on an equal footing with other business areas such as human resources and finance.
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