Lenovo gets up to speed on climate changeOctober 2008
The Chinese computer company Lenovo, which has joined The Climate Group, an international non-profit organization, has followed up by announcing rewards for consumers who recycle products and incentives to power new computers with renewable energy.
The rewards and incentives complement a greening policy being operated by Lenovo, which is China’s largest personal computer manufacturer and the world’s fourth largest.
Lenovo aims to improve its carbon efficiency by ten per cent between 2007 and 2012 by developing more energy-efficient products, implementing energy conservation measures at existing sites and using greener materials and technology to build its new factories.
The new programme includes an e-coupon offered in partnership with Together, a project showing consumers how to save money and energy. For every Lenovo notebook sold using the Together e-coupon, Lenovo will make a donation equal to the cost of powering a Lenovo notebook for a year to a renewable energy project in the buyer’s area. These may include wind farms, solar generation or biomass plants. Customers just enter the word ‘together’ in the blank coupon field on the online purchase form.
To reach its emissions target Lenovo aims to ship its products in more energy-efficient ways. The company was recently certified by the US Environmental Protection Agency as a SmartWay shipper – SmartWay is a collaboration between the US Environmental Protection Agency, the freight industry and business partners including Lenovo. The agency’s intention is to reduce annual carbon dioxide emissions by between 33 and 66 million metric tons and nitrogen oxide emissions by up to 200,000 tons by 2012.
At the same time Lenovo is changing its packaging policy, trying to manufacture products closer to where they will be delivered, and seeking more energy-efficient overland and sea delivery options.
Chris Walker, North America director for The Climate Group, said: ‘Lenovo's extensive reach into the consumer markets can deliver meaningful reductions in greenhouse gas emissions, and the “no strings attached” recycling initiative should also serve as a positive example for other companies looking for ways to do more to tackle climate change.’
Already a member? click here to login