Ethical Performance
inside intelligence for responsible business


business misses e-trick

May 2000

UK companies are revealing very little via the internet about their policies on social, environmental and ethical issues such as child labour, climate change and genetically modified food, according to a new study.

Corporate reputation and the internet, a survey by the global consultancy Environmental Resources Management (ERM) also found only a tiny minority of FTSE 100 company web sites actively seek feedback from their stakeholders on such issues.

The survey contrasts this with the proliferation of protest sites on the web that criticize the ethical performance of companies and ‘show most big corporations in a poor light, as they often seem more to the point than the corporate sites they target’.

The survey, which was carried out in January, assessed all FTSE 100 company web sites for the availability of environmental and social information. It discovered only 45 of the FTSE 100 companies had an environmental section on their site.

‘It’s clear few companies are exploiting the potential of the internet to enhance their social and environmental reputation,’ said ERM director Tom Woollard.


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