Ethical Performance
inside intelligence for responsible business


business looks at how to be a good sport

December 2007

Sport may soon become the new hot topic in corporate responsibility, thanks to an initiative between the international bank Standard Chartered, sportswear manufacturer Nike, the International Business Leaders Forum and National Lottery funds distributor UK Sport.

The four organizations are looking at ways that companies can use sport ‘to make their businesses and the communities in which they operate more sustainable’.

Their findings will be made public early next year as one phase of IBLF’s ongoing ‘Shared Goals’ project, which is examining the business case for allocating a bigger slice of corporate social investment to sport. They will gather best practice examples of how large companies have set up sporting initiatives that aim, among other things, to boost the self-esteem of young people, support urban regeneration and encourage volunteering.  

The IBLF expects interest in sport to grow over the next two to three year as a series of high profile events are being hosted in developing countries.

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