Ethical Performance
inside intelligence for responsible business


Isdell acts on human rights

October 2007

The Coca-Cola Company has joined the Business Leaders’ Initiative on Human Rights (Blihr).
The move by the owner of one of the world’s most recognized brands is a coup for the membership body, which was set up four years ago to examine how best to apply human rights principles in business.

Under the leadership of chairman and chief executive Neville Isdell, Coca-Cola has been making efforts to raise its profile as a responsible business in a number of areas, from climate change to water use (EP8, issue 8, p5). The company’s products are sold in more than 190 countries.

Coca-Cola brings Blihr’s membership to a total of 14 companies, among them Alcan, Ericsson, General Electric and Hewlett-Packard.

Blihr has considered supporting international corporate responsibility regulation and is chaired by Mary Robinson, former president of the Irish Republic and ex UN High Commissioner for Human Rights. Its aim is to find ‘practical ways of applying the aspirations of the Universal Declaration of Human Rights within a business context’.

In a separate move, Coca-Cola Enterprises, which accounts for 19 per cent of global sales of Coca-Cola beverages, has become a principal supporter of the International Business Leaders’ Forum, whose board of trustees Isdell now chairs.

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