Ethical Performance
inside intelligence for responsible business


British Land takes sustainability message on the road

October 2007

The property company British Land is using a roadshow to bring sustainability advice to shoppers and office workers at its UK developments.

The touring exhibition seeks to raise awareness of sustainability and climate change among people employed on or visiting the sites it manages, such as Basildon’s Eastgate Shopping Centre in Essex, and to advise them on measures they can take to cut the use of resources.

It will visit eight British Land venues for two weeks at a time until the middle of December and has a potential audience of more than 2.5 million people.

The roadshow uses giant billboards and static displays offering practical information about easy measures, such as turning down thermostats and changing to energy-saving light bulbs, that will help businesses and individuals reduce their carbon footprint. It hopes to extend the roadshow next year.

British Land, which has a £20billion ($40bn) property portfolio, has committed itself to becoming carbon-neutral by 2008/09. However, it says that because about 90 per cent of carbon emissions on its properties come from ‘customer-controlled areas’, it must work more closely with clients and users to make a big difference. Offices account for 42 per cent of British Land’s portfolio.

‘It’s about using our influence to ensure sustainability concerns are addressed at the properties in which we invest,’ it said. ‘We already work with those in customer-controlled areas, but we hope this exhibition will act as a catalyst for even greater co-operation and collaboration.’

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