Ethical Performance
inside intelligence for responsible business


‘Ethical’ becomes ‘Responsible’ for EIA

July 2007

The Ethical Investment Association is to change its name to the Responsible Investment Association Australasia.

More than 85 per cent of members at a special general meeting voted for the renaming, believing it was necessary in order to move with the times. Executive director Louise O’Halloran said: ‘It’s important the name of the sector’s peak body reflects the significant growth in our industry and represents the diversity of members in the association.’

Many members thought the term ‘ethical’ was limited in describing the ever increasing range of environmental, social and governance investment styles and the word ‘responsible’ chimed with the title of the United Nations Responsible Investment policy.

Peter Hall, chairman of the ethical funds manager Hunter Hall, opposed the change on the grounds that the association had built a brand associated with its name and that the term ‘responsible’ was more generalized and weaker than ‘ethical’. However, the association will still use the Ethical Investment name for its certification programme, its financial adviser course and other retail and value-based projects.

The rebranding will take place in September.

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