Ethical Performance
inside intelligence for responsible business


Bell decides to outsource its community giving

December 2005

Canada's largest telecoms company, Bell Canada, is subcontracting parts of its community investment programme to other organizations.

The company has engaged Ottawa-based Carleton University to run its Bell Economic Community Development Fund and is to look at handing the administration of some of its new community investment activities to other organizations.

The moves follow an internal review which led to the creation of the Connected to Communities programme to promote economic development at a local level and help young people.

The Can$2million ($1.68m/£970,000) fund will be distributed by Carleton's Community Economic Development Technical Assistance Programme on the basis of applications from community groups, with little input from the company.

The Can$1m ($840,000, £480,000) Bell Community Sport Fund, which supports youth ice hockey and soccer, is being run on similar lines. It is being administered by the True Sport Foundation.

Lisa Banks, Bell Canada's senior director of community affairs, said the company believed there was 'great potential' for working with intermediary organizations in this way. 'We are finding that the creation of dedicated, Bell-branded funds within organizations such as Carleton University and the True Sport Foundation is a very effective way of building partnerships at the national level, as well as relationships at the community level, while ensuring available funding is distributed in a fair and credible manner,' she said.


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