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Land Securities takes integrated approach

June 2004

One of the UK’s leading shopping centre owners has formed a corporate responsibility implementation team to help it to meet new CSR targets.

Land Securities, whose centres include the Manchester and Gateshead retail parks, says the aim is to spread responsibility for CSR across its management, rather than to vest it in one individual or department. It deliberately has no head of CSR.

The six-strong team, which may expand, includes the community relations manager, the head of consumer marketing and the business standards director. The head of corporate communications, Emma Denne, also on the team, said: ‘These are the people who are going to help us to achieve some of our CSR objectives. In a way they are fulfilling the role that would normally be done by a CSR manager. Our view is that we shouldn’t have one person telling everyone what to do on CSR. This way there is more buy-in across the group.’

The team will work with the existing corporate responsibility advisory committee of eight senior executives, chaired by chief executive Ian Henderson. Among other things, it will appoint community relations managers at all the group’s retail and mixed-use developments of more than 25,000 square metres and display public art at its 14 shopping centres. The team will introduce disabled shoppers’ liaison groups, set up numeracy schemes at shopping centres, and carry out ‘fully audited’ environmental and social impact assessments for proposed large-scale developments.

Most of this work is due to start in March 2005.

Land Securities, which recently published its first corporate responsibility report, has an £8billion ($14.2bn) investment portfolio across the UK that generates income of £1.2billion. It employs 2000 people.

Further signs of concerted action in the UK property management sector come from British Land Company, which will publish a corporate responsibility staff handbook later this year.

British Land, whose recent Corporate responsibility report has extended its coverage from largely environmental matters to include more information on its responsibilities to employees and communities, says the handbook will give guidance to employees and managing agents on the company’s impacts on the environment and society.

British Land, whose property portfolio includes offices in the City of London and large retail sites such as Sheffield’s Meadowhall Shopping Centre, intends this year to develop a ‘supply chain relationship programme’ to influence its main suppliers’ social and environmental performance, and a biodiversity action plan for its key properties.

It also wants to agree guidelines on the social and environmental impacts of new developments and a ‘sustainability brief’ for managers.

Mike Tyrrell, socially responsible investment analyst at HSBC, said British Land had taken ‘what looks like a step-change’ in its approach during the last two years.




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