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downturn ‘has spurred CSR’

July 2003

Economic problems in Japan have stimulated companies there to become more socially responsible, a study claims.

A review of corporate community investment in Japan argues that the end of the country’s ‘bubble economy’ in the late 1980s meant the government no longer had revenues to tackle social problems in the same way it had, leaving businesses to consider filling some of the gaps.

This, coupled with recent domestic corporate controversies that have damaged public trust in big-brand companies, has led businesses to ‘recognize their responsibility to address social issues and give back to society’. However, at the same time the economic downturn also ‘renders most companies hesitant to play as full a role as they might.’

Corporate community investment in Japan has been published by Cable & Wireless with the SustainAbility consultancy and the Centre for Active Community, a Japanese non-profit research body.

It says there is ‘good cause to believe that Japanese companies are beginning to take a stronger, positive role in society.’




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