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gifts in kind grow in popularity

January 2003

Members of the PerCent Clubof companies – a UK grouping that monitors charitable giving – have morethandoubled their donations to non-profit bodiesin the past three years.

Over this period, the 148 companies which reported through the PerCent Club for 2001/2 increased charitable investments by 115 per cent, according to Business in the Community, which runs the club.

Cash donations rose from £244million ($384m) in 2000 to £381m.

Bitc says there is a noticeable trend of companies making more gifts in kind rather than simply donating money. The value of gifts in kind made by club members rose 143 per cent in the past year alone. Bitc notes that a growing number of companies now loan managers to charities.

Employee time donated by club members this year rose to £38.6m from £28.8million.

The PerCent club was launched in 1986 to help companies assess and compare their community investment. Of the 148 members, 45 are in the FTSE 100 and 105 have achieved the one per cent target.




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