Ethical Performance
inside intelligence for responsible business


BP aims to raise awareness

July 1999

BP Amoco is to begin a major awareness raising campaign among staff in a bid to improve performance on its social policy commitments.

The campaign is one of a number of new commitments outlined in a 50-page combined environmental and social report from the newly-merged group.

BP Amoco spent almost $65 million on community expenditure in 1998, according to the report. $15m was spent in Europe, $13m in the rest of the world and $37m in the USA.

BP Amoco says it plans to establish a programme to raise awareness of social policy issues among business unit leaders ‘to encourage them to set up similar programmes within their own operations’. At the end of 1998, BP Amoco had 96,650 employees, 37% of whom were based in Europe.

The oil giant is also ‘considering options’ for a social performance management system to sit alongside its health and safety monitoring, and is devising a new global social investment strategy which will help its operations around the world ‘develop social investment strategies better attuned to the needs of the communities in which they are operating.’

The strategy will be carried out by the BP Amoco Foundation.

The environmental and social report features, for the first time, third party comments from stakeholders about the company’s impact on local communities – including views from the Inupiat native American population in Alaska.

The comments were gathered through interviews by the international consultancy firm ERM Social Strategies, which provided commentaries on various parts of the business ‘in full and without alteration’. More detailed reports from ERM are being prepared for the company’s internal use.

The report, signed off by Ernst & Young, says BP Amoco could do more in South Africa to promote social change, especially by sharing its managerial and organizational skills with emerging black businesses.

‘Particularly because the company has shown willing, there was a sense that there was more that it could contribute to the socio-economic development of the country,’ claimed ERM.

Independent comments on highlighted operations in Alaska, China and Egypt were generally complimentary.


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