Ethical Performance
inside intelligence for responsible business


Public Relations Ethics: a contradiction in terms?

written by Patricia J Parsons
published by The Chartered Institute Of Public Relations

date of publication: 30-01-2009

recommended retail price: £19.95

‘Indeed this book is for public relations practitioners and all those interested in public communication who seek an examination of the practical applications of ethical thinking. But, perhaps even more important, this book is for those who would not normally read a book about ethics...’
From the Foreword to the book

Written in a practical style, Ethics in Public Relations is not another ‘tome’ on ethical theory, but rather a clear insight into the personal and professional issues that affect public relations practitioners. It examines how an individual’s sense of morality has an impact on decision making and ethical business behaviour.

This fully updated second edition gives readers the tools and knowledge to make defensible decisions, and outlines the important ethical concerns in public relations and corporate communications.

Including new material on virtue ethics, personal ethics, ethics in social media, ghost-writing and deception in PR, and the moral responsibilities of organizations, the purpose of Ethics in Public Relations is threefold:

to provide a framework for understanding important ethical issues in public relations and corporate communications now and in the future

to help develop an attitude that supports the concept that ethics are key to professionalism and credibility

to assist in everyday ethical decision making

Written by Patricia J Parsons, a leading academic in the field, this practical and engaging title is a must-have for PR professionals who wrestle with ethical issues (big and small) in their day-to-day work and need clear guidance.
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